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Americans could still face a 15-cent tax on all fresh Christmas trees to support a new government program to ‘improve the image and marketing of Christmas trees’, but it’s not happening this year
The charge – dubbed the Christmas Tree Tax – was announced by President Barack Obama’s Agriculture Department and, hours later, delayed by the White House following a uproar.
White House spokesman Matt Lehrich told ABC News, ‘I can tell you unequivocally that the Obama Administration is not taxing Christmas trees.’
The fee will apply to all sales of freshChristmas trees by sellers of more than 500 trees per year – and is likely to be passed onto their customers.
The 15 cent tax will fund a Christmas Tree Promotion Board – ‘to provide maximum benefits to the Christmas tree industry’ – which will be announced by the Secretary of Agriculture in due course.
Gateway Pundit blogger Jim Hoft declared the tax as evidence that ‘Barack Obama hates Christians’.
Meanwhile David Addington complained on The Foundry: ‘Just because the Obama Administration has the legal power to impose its Christmas Tree Tax doesn’t mean it should do so.
‘The economy is barely growing and nine percent of the American people have no jobs. Is a new tax on Christmas trees the best President Obama can do?’
Yet the tax was actually has actually been in the works since the Bush administration when the National Christmas Tree Association (NCTA) set up a task force recommending a fee in response to declining sales of fresh trees in 2008.
An NCTA official quoted said: ‘While the fake tree industry is investing dollars to vigorously promote their product, the Real Tree industry is pulling back and devoting fewer funds to public relations and marketing.
‘More than 1,000 people donated more than $900,000 for 2004 promotion and marketing programs.
‘By 2007, donations to the market expansion activities had dropped to about $400,000.
‘The erosion of funding resulted in fewer projects aimed at positively impacting consumer attitudes about Real Trees limiting the ability of the industry to affect the sales of Real Trees in the marketplace.
‘Given this continued erosion of the market share of farm-grown Christmas Trees, an industry task force is being formed to study the possibility of a federal marketing order that could establish a nationwide checkoff designed to support expanded promotion, marketing and research projects.’
While the announcement of the tax is not directly an NCTA proposal, the body says it supports the fee and believes it will be beneficial to the industry.
The NCTA has had a hand in supplying the official White House Christmas tree this year after hosting its national annual contest.
A 19-ft tall balsam fir grown on a farm near Wisconsin will be presented to the First Lady Michelle Obama at the end of November.
It was grown by Sue and Tom Schroeder who won the Christmas tree growing championships in August this year.
#1 USA Today Business Bestseller!
Reinvent your marketing to keep up with an ever-changing marketplace
“A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.”
“Robert Hanson, President, Global Levi’s Brand, Levis Strauss & Co.
“Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands and reinvention understandable to everyone.”
“Bob Jeffrey, CEO, JWT
“When it comes to global brands, Pearson has no peers. His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary.”
“Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet Hennessy Louis Vuitton
“The Old Rules of Marketing are Dead presents a new reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen, strategy and communications.”
“MaryLee Sachs, Chairman U.S., Hill & Knowlton
“Pearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brands”and drive profitable sales.”
“Stephen G. Butler, retired Chairman / CEO, KPMG International / KPMG LLP
“Tim Pearson’s name is synonymous with strategy, value-proposition development, and marketing. From now on, it will be synonymous with reinvention and the new ‘do or die’ rules of business.”
“Mark A. Emkes, retired Chairman, CEO and President, Bridgestone Americas
“Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great.”
“R. David Hoover, Chairman, President and CEO, Ball Corporation
About the Book:
Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not.
Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing”and bring your company’s marketing into the twenty-first century.
Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can’t be measured. It all adds up to the age-old belief that marketing is an art, not a science”which couldn’t be further from the truth.
The Old Rules of Marketing Are Dead is a road map for breaking out of old, established”and increasingly ineffective”routines and reinventing your organization’s marketing by:
From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up”to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today’s post”Great Recession business landscape.
Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. The Old Rules of Marketing Are Dead has what you need to reinvent your products, your services”and your future.
Jaideep Sahni, an accomplished screenwriter and lyricist, computer engineer by qualification, spins a tale about promotion, marketing, films and sweets, exclusively for Koimoi.com :
Once upon a time in a kingdom lived a famous sweetmeat maker. People used to travel from faraway kingdoms to come and buy his delicious sweetmeats. And the people of the kingdom itself could not think of an important day in their lives when they wouldn’t celebrate with his sweetmeats. On his part, the sweetmeat maker was proud of his talent and worked day and night, thinking of new kinds of sweetmeats to flatter the taste buds of his loving customers. Being a sweetmeat maker, he could never compete in richness with his contractor friends who made roads or merchant friends who traded in silk, but he was not poor, and life was good.
One day, an interesting man came to his shop. Bedecked in the latest jewels and silks, he stood apart from the rest and patiently waited for the sweetmeat maker to finish with his customers and the day’s business. Then, over some hot cardamom-flavoured tea, he told the sweetmeat maker who he was and what he did. He was from the glamorous prachaaria tribe, his art being to praise anything in such fascinating ways that people were compelled to experience it once in their lifetime. And if they liked it, they would come again and again to buy it, leading to huge profits for its maker. He made a proposal to the sweetmeat maker. On the road leading to the shop, he would string up a banner high above, on which would be painted such exciting limericks praising the sweetmeat maker’s sweets that people walking on the road would be tempted to taste some of his sweets before they walked past the shop. The sweetmeat maker was a little hesitant at first, but remembering the riches of his friends who were contractors and silk merchants, agreed to try it.
The next morning, the people on the road were greeted by a colourful silk banner saying such clever things about the sweetmeats that it made their mouths water, and they couldn’t help stopping by the shop and biting into a few sweets before they went on their way again. It was a very busy day and when the sweet- meat maker counted the day’s earnings, he was pleasantly surprised by how much more they were in comparison to an ordinary day’s. Sitting in front of him, sipping his cardamom tea, was the prachaaria. And that evening was born a partnership which changed the sweetmeat maker’s life.
Next month, the travellers on the road were greeted by another banner, this time not a silk, but a pure silver one. A big crowd stood gaping at it all day, people jumping up and down to touch it and see if it was real silver. It indeed was, the clever limericks written on it made them think of nothing but the tempting taste of sweets. That evening, when the sweetmeat maker counted his earnings, he needed another extra bag to take them home. He hugged the prachaaria, and asked how much he needed to pay for the silver banner. He was a little taken aback when he realised that because of the costly pure silver thread it was made of, it cost almost as much as half his increased earnings, but at the end of the day, he had still earned much more than before, and he handed over half a bag of gold coins to his new friend.
Next month, the banner that was put up was made of even more costly gold thread. And the month after that, a gold and silver one inlaid with precious jewels. Each of these banners cost the sweetmeat maker huge monies, but he had seen the results once and had decided to spend on this way of promoting his sweets, no matter how much it cost. His clothes had become finer, his jewellery, more expensive, and his friends were now from the class of big contractors and traders, where his heart had always yearned to belong, all thanks to his decision to adopt the ways of the prachaaria tribe, which were nothing but pure magic. In fact, so fascinated was he by the way they thought, the clever ways they invented to attract people’s attention, that he found himself spending more and more time with them, trying to himself participate in designing new magical tricks to promote his sweets. Only one day was a little difficult, when one of his old customers stopped him on the street and complained that somehow, the quality of his sweets was not the same anymore, that something was missing. He promised his old customer that he would look into it, telling him that he had been busy spending all his time with his new love ” promotion ” and hadn’t really had the chance to visit his kitchen. Maybe, the cooks there had forgotten some ingredient. He will surely look into it.
When he discussed this matter with his friend, the prachaaria, the man told him something that he had missed. His sweets had been getting old-fashioned, they were good and honest and full of richness, but they looked old-fashioned, and newness was the ingredient which was missing. The sweetmeat maker thought about it, maybe his friend was right, he hadn’t had the time for months to go to the kitchen and create some new type of delicious sweets and surprise the taste buds of his customers. But what could he do, he was spending all his time in promotional activities, working with the prachaaria, trying to source new materials for the banners, new kind of shiny inks for writing on them, and thinking of new kinds of slogans and limericks to attract people. It was hard work and it took all his time. He had a time problem, he just didn’t have the time to spend weeks in the kitchen, experimenting like before. His prachaaria friend suggested a solution. What if he used some of their promotional talents in the sweets themselves? “If they can create new banners, inlay them with precious stones, they can do the same with sweets too.” “But how can you make sweets with stones in them?”, asked the shocked sweetmeat maker. “They may be precious, but they are still stones. Whoever heard of sweets with stones?” “Why not?”, asked his friend. “And they shouldn’t stop at that, they should change the colours of the sweets too. What if there were shining cobalt blue jalebis, bronze-coloured imartis, and metallic golden thandai?” Something didn’t seem right to the sweetmeat maker, this was not the way sweets should be, with stones in them and metallic colours on them, but he knew that his friend was only trying to help, as usual. Besides, he had just no time to spend in the kitchen, he had to think of the next month’s and next year’s promotion plans, which was so important. He reached his shop and ordered his cooks to make the new type of sweets. They tried to convince him against this, some even revolted, but he was a firm and decisive man. This is the way it would be, and those who did not like it could leave. That was a sad day in his life, when some of the oldest maharajs (cooks) left him, unable to come to terms with his new plans.
Even his wife was sceptical. “It’s fine that the expensive banners worked for you on the road,” she said, “but why are you putting all those strange things in your sweets? Don’t corrupt your sweets with all these strange shiny things.” She cried, “Let them be pure and healthy and delicious, as they always have been; instead, spend some time in the kitchen like you used to before, to create some more sweets which are pure and wholesome.” “They are not strange shiny things, they are the ‘item jewels’ of my banners, which the people on the road see and get attracted to my shop. It is only right that they find the same item jewels in the sweets, otherwise they will be disappointed, don’t you understand,” he snapped. As merchants’ wives often did then, she kept quiet to keep peace in the house, but didn’t change her opinion. Sweetmeats should be sweetmeats, and jewels should be jewels, and that is how life is, she thought.
The next six months were the most exciting period of the sweetmeat maker’s life. He started the promotional campaign to introduce the jewelled sweets in expensive metallic colours, with great fanfare all across the kingdom. For weeks leading to the day of introducing, street after street was covered with gold, silver and bronze banners, with famous dancing girls performing on the road below, and jesters cracking jokes about life all twenty-four hours on street corners leading to his shop. There was free food at these events, and his friend, the prachaaria, had convinced him to offer free wine too. After all, if people have a good time in your name, they will remember you and your shop, and your business will benefit. But the sweetmeat maker’s wife was not happy. “You are no more the passionate, artistic sweetmeat maker whom I married, you have become a prachaaria,” she said. “It’s not in your nature to be like them, they have their art and you have yours.” It pinched the sweetmeat maker somewhere in his heart because he knew it was true, but he didn’t have the time to fight with her. He had other worries on his mind which he had hidden from her.
All this promotion and prachaar, the golden banners, the precious stones, the dancers, the jesters and the free wine had cost him a lot. He had borrowed money from the moneylenders, offering them a partnership in his shop, and he had secretly pawned his home to them for even more money which the prachaar needed every day. He no longer fully owned either his shop or his house or even his sweets. In his heart of hearts, he secretly detested the new kind of sweets he was going to sell. Their strange artificial taste, the ugly jewels in them, their metallic colours, they all made him secretly uncomfortable. “But this is what people like, haven’t I seen how they collect under every jewelled banner I put up? If people have such strange tastes, what can I do,” he consoled himself.
The day he actually introduced the new sweets to the public, there were thousands of people outside his shop for just a taste of them. It made his chest swell up with pride. “I have been worrying needlessly, the proof of my prachaar is here in front of my eyes,” he thought, assuming that the new sweets would be a big hit even if he didn’t like them himself. He had decided that by evening, he would run to the moneylenders and buy his house and his shop back. And by the next morning, he would personally go and bring back the old cooks who had left him, and show them how people were loving the new sweets. “This will change their mind,” he smiled to himself.
But the evening turned out to be different from what he had thought. The crowds, after tasting the new sweets, first thinned, then disappeared completely, people mumbling unflattering things about what they ate. They found the taste artificial, the embedded jewels got stuck in their teeth, and the metallic colours scared their children. It was as clear as river water. The sweetmeat maker had lost everything in his gamble. His shop, his house, his friends and his reputation.
He asked his prachaaria friend for advice. Surely, he would have a magical way out of this disaster. “You can’t say my prachaar wasn’t good,” said the prachaaria, sipping cardamom tea and smiling, “After all, people came to the shop in thousands, didn’t they?” “But they didn’t like the new sweets,” whispered the sweetmeat maker. “That is your art, my friend, that is your decision, I only offered suggestions which you asked for,” said his friend. “My art is promoting, which nobody can blame of failing,” he said, adding, “Didn’t I bring you the biggest crowd in a hundred years?” “But the horrendous, ugly, metallic sweetmeats?” asked the sweet- meat maker weakly, his head spinning.
“I told you, that is your art, my friend, you would know that better,” said the prachaaria. “I don’t know why all my clients spend all their time thinking of new ways of prachaar when they should be spending all their time thinking of new ways to make their product better,” he said. “This happens each time, and I don’t know why,” he said to himself, getting up and walking away whist- ling to himself, dreaming of new banners and jewels and wine festivals with which a product could be promoted.
“He can only think of his art,” muttered the merchant to himself. “In fact, he thinks about it day and night.”
It reminded him of the times he thought day and night about the new sweets he would create, and how happy he was. His patrons and their smiles were his greatest prachaar, and it didn’t even cost anything.
The producer today is no different from the sweetmeat maker. Marketing and promotion have consumed him so completely that he has forgotten to make films and is engaged full-time in the business of promoting his films in such a way that the audience comes to the cinemas anyhow. Quality of the films he produces? What’s that?!? – Editor Komal Nahta
The most successful artists have learned to get a comfortable grasp on self-promotion — without being pushy or in your face. This special report shows you what they know that you don’t — yet.
When it comes right down to it, every music marketing and sales activity falls into one of these three categories. The trick is understanding how they work together — and making sure you spend time in all three areas.
Read this report and you’ll never be confused or frustrated by music marketing again!
Does the thought of promoting, marketing, and selling your music make your head hurt? It doesn’t have to be that way. In fact, it shouldn’t be that way.
The most successful artists have learned to get a comfortable grasp on self-promotion — without being pushy or in your face. This special report shows you what they know that you don’t — yet.
When it comes right down to it, every music marketing and sales activity falls into one of these three categories. The trick is understanding how they work together — and making sure you spend time in all three areas.
Read this report and you’ll never be confused or frustrated by music marketing again!
Canadian advertising agencies had a good showing at yesterday’s Marketing Agencies Association (MAA) Worldwide Globes Awards in Rio de Janeiro, bringing home first-place finishes in two competitions.
Inventa received a Globe (i.e. a gold) for its work on the Richmond Centre’s “Believe” campaign in the Best Event or Experiential Marketing Campaign category.
Cossette picked up a Globe for craft brewer La Korrigane in Best Small Budget Campaign. The campaign, which saw artists hand-draw ads into newspapers, had previously done well at Canada’s Promo, Extra and Cra awards.
In the Best Use of Social Marketing in a Promotion Marketing Campaign category, The Hive ” which won the Globes’ top prize last year for Cadbury’s Bicycle Factory ” took home a bronze this year for the Sidney Crosby viral videos created for Reebok.
Ariad Communications also won a bronze for Becel pro.activ’s product launch in the Best Brand Awareness Trial Campaign competition.
Order of merit certificates were given to The Hive (for Cadbury’s Key to the Secret), Cossette (for La Ronde’s Ednor campaign)and Trojan One (for Hot Wheels’ Colour Shifters Summer Tour).
Arc Worldwide won the awards’ biggest prize ” Best of the Best in the World ” for its work on Walgreen’s “Arm Yourself for the Ones You Love” campaign that encouraged people to get their flu shots. The work won Globes in the Best Cause, Charity or Corporate Responsibility Marketing Campaign and Best Activity Generating Brand Volume categories.
“What a great year for the Globes Awards, despite the continuing global economic challenges,” said David Ploughman , CEO of Toronto agency BStreet and president of MAA Worldwide. “The Globes continue to attract more entries from more agencies every year.”
The Globes are open to promotion, advertising and direct marketing agencies, consultancies, in-house marketing departments at client companies, or other third parties involved in the development of a campaign. Entrants must first win at an MAA-qualified awards program in their own country.
Bookmark this Page for Future Reading…”Who Else Wants to Discover The Secret of How to Get Started As A Club Promoter?” * EXACTLY how to plan out your first ever party promotion (I explain what you need to know before setting up any meetings with the club owner) …(See pg 9)* The coolest little promotion tool that makes promoting so EASY (Very few know about this little app)… (pg 21)* What to AVOID AT ALL COST when dealing with club owners (If you don’t it can cost you thousand’s of dollars)… (See pg 14)The idea of promoting is easy After all, a club promoters responsibility is to get people to the club.Fill up the club – you get paid No patrons – no pay.
And you can get paid in several ways Such as getting paid per person that comes through the doors or off a percentage of sales It’s not rocket science You don’t have to be a genius with a marketing degree Anyone off the street with the determination to succeed, can do this.
You bring people in to the venue and you get paid It’s that simple.And forget about looks You don’t have to be extremely gorgeous to be successful Whether you are bald, fat, ugly, pretty, short, or tall – it makes no difference!
Because the amount you make is based on how well you promote the venue.Now here’s the fun part.
Once you’ve done your “job” of bringing people to the venue
Im looking to upload a mixtape but want a promotional / marketing company behind me so my datpiff link can reach as many people as possible. Any ideas?
Prodigy talks about uploading on that piff or livemixtapes in his new book
Look up push power promo, I’ve used them for twitter followers.
Put your songs on dat piff and youtube
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1. Introduction to Advertising
2. Introduction to Advertising (Continued)
3. Introduction to Advertising (Continued)
4. Advertising and Society
5. Marketing Tools
6. Marketing Tools (Continued)
7. Role and Functions of Advertising
8. Advertising Planning
9. Positioning
10. Advertising Message
11. Advertising Budget
12. Advertising Reach
13. Pre- Placement Evaluation
14. Working of Advertising
15. Advertising Response Hierarchy Models
16. Problem Solving Strategies
17. Consumer Behavior
18. Creativity in Advertising
19. Copy Writer
20. Why Advertising
21. Methods to Appreciate a Problem
22. Important Tools of Advertising
23. Online Advertising
24. Online Advertising (Continued)
25. Sales Promotion
26. Publicity
27. Marketing Environment
28. Marketing Plan
29. Marketing Plan (Continued)
30. How to be Good Clients
31. Client ” Agency Relationship
32. Client ” Agency Relationship (Continued)
33. Newspaper Advertising
34. Other Advertising Medium
35. Utility of Various Media
36. Other Advertising Media
37. Continuous Tracking
38. Seasonal Advertising
39. Components of Advertising
40. Criticism on Advertising
41. Effect of Advertising
42. Creating Effective Design
43. Worksheets
44. Glossary of Advertising
45. Concept of an AD
Please provide us your feedback to improve. This book will be a worthy investment.
Advertising and Promotion is a key tool to sell goods and services. To position your product, brand, service or anything, a good company must develop its strategy in terms of advertising and promotion, so that correct message is conveyed to the end users.
With the help of University professors, Marketing Club has designed this book to gather all key topics of advertising and promotion under one umbrella. This book has been designed to satisfy the academic needs of marketing people.
For ease of readers and better understanding, this book has been divided into 45 small chapters. In this way reader comprehends the concepts and can apply it practically with better understanding. The TOC of the book are as follows:
1. Introduction to Advertising
2. Introduction to Advertising (Continued)
3. Introduction to Advertising (Continued)
4. Advertising and Society
5. Marketing Tools
6. Marketing Tools (Continued)
7. Role and Functions of Advertising
8. Advertising Planning
9. Positioning
10. Advertising Message
11. Advertising Budget
12. Advertising Reach
13. Pre- Placement Evaluation
14. Working of Advertising
15. Advertising Response Hierarchy Models
16. Problem Solving Strategies
17. Consumer Behavior
18. Creativity in Advertising
19. Copy Writer
20. Why Advertising
21. Methods to Appreciate a Problem
22. Important Tools of Advertising
23. Online Advertising
24. Online Advertising (Continued)
25. Sales Promotion
26. Publicity
27. Marketing Environment
28. Marketing Plan
29. Marketing Plan (Continued)
30. How to be Good Clients
31. Client ” Agency Relationship
32. Client ” Agency Relationship (Continued)
33. Newspaper Advertising
34. Other Advertising Medium
35. Utility of Various Media
36. Other Advertising Media
37. Continuous Tracking
38. Seasonal Advertising
39. Components of Advertising
40. Criticism on Advertising
41. Effect of Advertising
42. Creating Effective Design
43. Worksheets
44. Glossary of Advertising
45. Concept of an AD
Please provide us your feedback to improve. This book will be a worthy investment.
New York, New York (OPENPRESS) October 11, 2011 – Book promotion marketing strategy: This book promotion article by NYC Publicist , Annie Jennings, includes publicity media strategy and book promotion tips to use while working with the media and getting publicity for yourself and your new book. Find out how to get the book promotion you need to achieve the book marketing success you desire.
Successful book promotion campaigns include essential basic tools of publicity strategy. The goal is to optimize your publicity and promotion strategy so you can access your target media and secure media opportunities for yourself that allow you to promote your book.
Book promotion marketing strategy: Create a website especially for your book. One that showcase your book and all of the reasons anyone would have to buy. What is in it for them? Be sure to answer that question in the content creation theme for the site. Don’t forget to use I LOVED THE BOOK testimonials to set the stage for a good experience for the reader. The testimonials should answer the question of why did they like it.
Book promotion marketing strategy: Get media training to help you learn how to promote your book effectively and respectfully without sounding a walking advertisement or infomercial.
Book promotion marketing strategy: Create assets that will help you in your book promotion strategy. Be seen and heard on TV shows and radio shows. Build up a community and network in real life not just on the internet.
About Book Promotion Publicity Expert, Annie Jennings – NYC Publicity Firm
Annie Jennings is an NYC based National Publicist and founder of the National PR Firm, Annie Jennings PR. Annie Jennings PR is a publicity firm that specializes in media bookings on TV, radio, print and internet news media. Annie Jennings works with career professionals, authors, experts, companies and CEO’s who wish to obtain media bookings to help share their message and showcase their wisdom, credentials and expertise.
Annie Jennings PR provides media booking services to authors and experts for Network TV (NBC, ABC, CBC),) Cable News Networks (FOX NEWS CHANNEL, FOX Business, CNN, CNBC, MSNBC), Major Market Radio (High Impact, High Listenership Radio Bookings), Top Level High Circulation Magazines (TIME Magazine, NEWSWEEK, US NEWS, Kiplinger’s MONEY Magazine, Redbook, Woman’s Day, Woman’s World more) as well as impressive internet marketing with media placements on high ranking, high visitorship news sites (WSJ.com, CNN.com, FOXNEWS.com, AOL.com, YAHOO.com, TheStreet.com, NYTIMES.com and more) New York City Publicist , Publicity Firm.
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October 07, 2011 13:41 PM
Sabah Targets 500 Entrepreneurs By 2015
KOTA KINABALU, Oct 7 (Bernama) — The Sabah government targets to increase the number of entrepreneurs, in the “One District One Industry” scheme, to 500 by 2015 from the present 200 entrepreneurs.
Industrial Development Minister Datuk Raymond Tan Shu Kiah said in line with the state’s vision to expand the scheme under the Tenth Malaysia Plan, the government would accord special attention to product development, production expansion, promotion, marketing and product presentation in local and international markets.
“In this regard, I suggest they contact the relevant agencies directly to sought advice and help to expand their business,” he said at the launching of the state-level showcase at the Sabah Trade Centre in Likas, near here today.
His speech was delivered, on his behalf, by his assistant Datuk Michael Asang.
Tan expressed the hope that more products with unique local features could be highlighted in future.
The showcase, he said, was intended to further promote the “One District One Industry programme” and small-and-medium enterprises in the state.
“Many entrepreneurs in all districts can come up with good and unique products with local features, but in the absence of proper promotion, awareness was not being created for the products.
“So, we hope such programmes would be able to create awareness among consumers for the products,” he added.
— BERNAMA
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news coverage in our Newswire service.
FYI: Chrysler Buyer’sGuide
AUBURN HILLS, MI — Sept. 19, 2011 :
Prestigious list ranks leading organizations promoting Hispanicdiversity in the workplace and in the community
Company ranked in top tier of 60 leading organizations nationwide forpromoting supplier diversity
Recognition validates Company’s commitment to diverse employees,customers and business partners
Chrysler Group once again has been named to HispanicBusiness magazine’s Diversity Elite 60, a list of the nation’s top organizationsthat promote and model diversity in the workplace and in the community.This is thethird consecutive year Chrysler Group has earned thisrecognition.
The 60 organizations included on the Diversity Elite 60 are rankedaccording to their performance on more than 32 variables that measure acompany’s commitment to Hispanic hiring, promotion, marketing, philanthropyand supplier diversity. Chrysler Group has improved consistently each yearit has been included on the list, and as part of its overall score in 2011ranked in the top tier of the 60 leading organizations for its programspromoting supplier diversity.
To compile its 2011 Diversity Elite Scorecard, HispanicBusiness received input from top Fortune 1000 companies, American subsidiaries ofGlobal 500 companies, and large U.S. public and private companies.According to Hispanic Business, companies on the Diversity Elite 60 listwent well beyond workforce diversity initiatives and implemented strategiesto reach more Hispanic customers and increase their businesses withminority- and Hispanic-owned suppliers.
“Companies on the list met or exceeded criteria in diversity measuresincluding: board and leadership, recruitment, retention and promotion,marketing and community outreach and supplier diversity,” HispanicBusiness noted.
The Diversity Elite 60 list for 2011 was revealed in the September issueof HispanicBusiness , which also included a major company profile ofthe Chrysler Group in a new section launched by the magazine called, TheDiversity Partnership.
“This recognition is validation of Chrysler Group’s enterprise-wideapproach to diversity,” saidNancy A. Rae, Senior Vice President, HumanResources, Chrysler Group LLC. “Chrysler Groupis gratified that HispanicBusiness appreciates the value and substance of ourcommitment to diverse employees, customers and business partners.”
About Chrysler’s Leadership Commitment to Diversity andInclusion
Chrysler historically has been a leader in promoting diversitythroughout its enterprise. The Company was named one of the “100 BestCompanies for Working Mothers” by Working Mother magazine 12 times,and has been recognized five times by the Human Rights Campaign Foundationas one of the country’s leading corporations supporting diversity andinclusion.
Since 2009, Chrysler Grouphas beennamed to HispanicBusiness magazine’sannual Diversity Elite 60 list for implementing strategiesto reach more Hispanic customers and to pursue more business with minority-and Hispanic-owned suppliers.
Early in 2010, CEO Sergio Marchionne assumed the role as executive sponsor of Chrysler’s Global DiversityCouncil and reaffirmed the commitment of Chrysler’s leadership team to thevalues and principles of diversity. “Culture is the fabric that holdsorganizations together. It is not just an ingredient for success; it is theessence of success itself,” Marchionne wrote. “This is why my leadershipteam and I are committed to creating an atmosphere where all of our peoplefeel respected and valued, because every person plays an important role inshaping our future, including employees, our supply base, our marketing andour dealer network. Chrysler Group LLC and its people have a future withpromise. We will reach the full measure of that promise only as one, uniteddiverse team.”
In March 2011 , the editors of DiversityInc magazine named Chrysler Group to the magazine’s 2011 listof “Top 50 Companies for Diversity.” This coveted annual benchmark iscomprised of companies the magazine’s editors believe arediversity-management leaders. This was the fifth year since the list wasestablished in 2001 that Chrysler has been included.
In April 2011 , Chrysler Group was namedamong nation’s “Top Supporters” of Engineering Programs of HistoricallyBlack Colleges and Universities, recognizing the Company’s efforts indeveloping, recruiting and hiring talented students pursuing technicalcareers at the nation’s minority-serving institutions.
About Hispanic Business Media
Now celebrating thirty years as an award-winning publishing andinformation services company, Hispanic Business Media is the nation’sleading source of information for and about Hispanic professionals andentrepreneurs. Hispanic Business magazine is the company’s flagshippublication. Other entities include www.HispanicBusiness.com,www.HireDiversity.com, HispanTelligence, and Hispanic Business Eventsincluding the Entrepreneur of the Year Awards Gala (EOY) and the Woman ofthe Year Awards Gala (WOY).
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance withFiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, SRT, Fiat and Moparvehicles and products. With the resources, technology and worldwidedistribution network required to compete on a global scale, the alliancebuilds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’scomplementary technology that dates back to its founding in 1899.
Headquartered in Auburn Hills, Mich. ,Chrysler Group’s product lineup features some of the world’s mostrecognizable vehicles, including the Chrysler 300, Jeep Wrangler, DodgeChallenger and Ram 1500. Fiat contributes world-class technology, platformsand powertrains for small- and medium-size cars, allowing Chrysler Group tooffer an expanded product line including environmentally friendlyvehicles.